The Digital Tsunami & The ATL Ship: Are we Sinking Traditional Media for Wrong Reasons?
As a marketing professional, I’ve been watching a fascinating, if not slightly worrying, trend. I see marketing budgets flocking, almost stampeding, toward the bright, shiny objects of digital, and now, the super-charged engine of AI. It’s a gold rush. And in this rush, I can’t help but wonder: are we dismantling the very foundations that […]