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Day: 13 February 2026

Stop Buying Frequencies, Start Buying Audiences: Reimagining Radio for the Borderless Brand.

By Kaveri Nangia | Founder, K247consult.com “Radio is a hyper-local medium.” I’ve heard this phrase a thousand times in boardrooms during my time at Radio Mirchi, Red FM, and Big FM. And while it’s true that Radio speaks the local dialect better than any other medium, this mindset often limits its potential. In the age […]

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