Premiumization Paradox: Less is More for India’s Gen Z.
🚨 Marketing Alert: Brand loyalty is now optional; “Vibes” are non-negotiable. Forget the Logo, Chase the Narrative: Gen Z is Rewriting the Playbook Based on today’s Brand Equity (April 1, 2026), it’s clear that the old-school marketing playbook isn’t just dusty—it’s being completely rewritten. Whether it’s what’s in their glass or what’s on their screens, […]